At this stage of the game, if a Marvel Studios film doesn’t win big at the box office at its debut it ends up being touted as all sorts of failure or fatigue in different ways. With the release of Ant-Man, the twelfth film for the studio, expectations were certainly mixed on it considering the bumpy production, coming after Avengers: Age of Ultron so quickly and the fact that the character is even less known than some of the other riskier ones out there. There are a lot of younger fans of the character from the animated side, but that goes only so far. So with an estimated $58 take (which we expect to nudge up a bit with final numbers), the film is basically a solid opening for a potential new franchise character but it’s not what fans are used to seeing and is exactly what detractors are looking for in order to try and take the studio down a peg.
With a strong CinemaScore and what looks to be some good word of mouth, the film should do well overall domestically and expand better overseas. The film didn’t have a big overseas rollout yet and was one that didn’t get an overseas release first like some other recent films. Having seen it myself last Thursday, I absolutely loved the film and I was pretty cautious about it considering the production problems.
Minions took second place this weekend with another $50 million added, which surely gobbled up some Ant-Man tickets, and that film is doing strong for Universal with a worldwide cume of $625 million now. Inside Out is still playing well with another $11 million added, bringing its worldwide to $490 million with a lot of international territories still to go.
The other big new film this week was Trainwreck, which blew past the last big R-rated female comedy with Bridesmaids by taking in $30 million on its $35 million budget. The film hit that sweet spot of being largely female audiences (66%) and in their thirties (68%) and is getting some very positive word of mouth to it from all sides. With that being an underserved market, it should have some decent legs to it as we go into the next month.
|RANK||TITLE||DISTRIBUTOR NAME||WEEKEND REVENUE||CUME REVENUE|
|REVENUE||# OF LOCATIONS*||LOC AVG|
|7||Magic Mike XXL||Warner Bros.||$4,500,000||2,577||1,746||$58,635,964|
|10||Mr. Holmes||Roadside Attractions||$2,488,893||363||6,856||$2,488,893|
|11||Bajrangi Bhaijaan||Eros Entertainment||$2,400,000||256||9,375||$2,400,000|