While it is easy to just write off anything about a potential Angry Birds movie, you have to really look at it and realize that it could be one hell of a fun CG feature if done right. And the sheer amount of merchandise it can generate on top of what it’s already doing makes it even easier to see why the company behind the little angry bastards, and rightly so, are looking to maximize the really big breakout game of the app era. Rovio has hired a former Marvel Studios man, ex chairman David Maisei, as a special adviser and they’re looking as to how they’ll put it together and finding the right team to write it.
According to Maisei, “There has been so much chatter about an ‘Angry Birds’ movie, but it’s now real … The process is starting now … People are interacting with these characters six inches from them each time they play, and that creates an emotional connection … This is not an American thing. It’s not even a Finnish thing. It’s a global thing that’s something I’ve never seen before. It will be exciting to expand (this intellectual property) within Hollywood.”
Just imagine the home video Blu-ray interactivity you could do with your smartphone or tablet.
Now I just need to finish the latest addition to Angry Birds Seasons HD….